Allwinner roundup — China Sourcing Fair 2013 Hong Kong

General impressions: China-based white-box vendors quote low prices for tablets [DIGITIMES, April 17, 2013]

China-based white-box vendors have quoted tablets showcased at the recently concluded 2013 China Sourcing Fair: Electronics & Components in Hong Kong significantly lower than international first-tier vendors. Their ex-factory prices for 7-inch entry-level tablets stand at about US$50 and for 7-inch models equipped with quad-core processors and 3G functions at US$100-110.

However, despite the price advantage compared to first-tier vendors, the fierce pricing competition among white-box vendors mean their products are hardly profitable.

To stand out from the competition, some white-box vendors have added niche applications to their tablets. A white-box vendor has integrated its 7-inch tablet with a Playstation Portable to allow gaming on the device, while China-based OTC has released a tablet featuring China Mobile Multimedia Broadcasting (CMMB) system for watching TV shows wirelessly.

Some other vendors showcased tablets for children’s learning and on-board entertainment at the show.

Allwinner Technology Will Attend the 2013 China Sourcing Fair: Electronics & Components in HongKong [press release, April 2013]

The China Sourcing Fair, Electronics & Components – Asia’s leading show for advanced electronics and the B2B platform of choice for a large number of buyers – will be held by Global Sources at AsiaWorld-Expo, Hong Kong on April 12-15, 2013. Allwinner Technology will attend the fair and showcase tablets, Android IPTV boxes and other smart end-products based on its latest quad-core A31/A31s, dual-core A20 and single-core series application processors.

Visit Allwinner Technology booth at Hall 2, 2L24!



(Allwinner Strategic Partners)
Key device brands and ODMs/OEMs (from the Allwinner booth video embedded below):
Pre-Fair interview for EETimes: China Fabless: Allwinner’s secret to tablet IC success [April 9, 2013]

Only new from this blog point of view information from that:  

In fact, Allwinner [全志] was founded in 2007 from the exodus of Actions’ senior engineering team — who clashed with their company over shares of the earnings from Actions’ 2005 IPO.

imageAs for the company name, Francis Xue [Xue Wei – 薛巍]*, vice president [for technology]*, explained: “We don’t want to become a company that booms with one product and disappears. Instead, we want all of us — everyone in our industry including suppliers of parts and components and system vendors — to win.” Hence: Allwinner.
[* name from a year ago article: The low-end tablet bloody battle in the end, Allwinner could continue dark horse miracle? [EET电子工程专辑, April 17, 2012]; image from the report of “XPad and Symposium for Tablet PC” / ”xPad与平板电脑专题研讨会” held on April 12, 2012, by the National IC Design Industrial Base in Shenzhen, Shenzhen Semiconductor Industry Association]

Just as Actions touts its mixed signal heritage, Allwinner claims expertise in mixed signals as what separates the company from its competitors in the tablet market. Indeed, according to Xue, Allwinner has been designing a separate, custom power management unit tuned for each of its apps processors.

“Analog/digital technology, lower power management and multimedia capabilities are the three strengths of Allwinner,” said Xue. …

According to Allwinner, its highly-integrated custom low-power companion PMU, dubbed AXP221s, “provides 2.2A rapid charging capability, precise up to 1 percent power level detection, and a 21-channel, highly-efficient power-supply management system optimized for multi-core architectures.”

Xue made it clear that Allwinner has a two-prong strategy.  “We plan to pursue both — combined baseband/apps processors and standalone apps processors.”

However, he also made the case for standalone apps processors, which will always survive in products such as gaming, imaging and communication connectivity apps. Further, he added, “As the world moves to LTE and LTE-Advanced, we believe that multimedia functions become even more important than before, and people want advanced standalone apps processors.”

How does Allwinner plan to get the baseband technology, then? To develop baseband chips on its own would require a significant investment. “Most likely, we’ll be licensing baseband IPs,” said Xue, who stopped short of naming a provider.

Of course, anyone who visits a China fabless that supplies apps processors will get an earful about “turnkey solutions.” Allwinner’s no exception. But when asked how their turnkey solution would be different from MediaTek’s, for example, Xue said, “The biggest problem with turnkey solutions today is that they don’t offer much differentiation for ODMs/OEMs,” since a typical turnkey solution includes every component one needs to build a tablet or a smartphone.

Allwinner’s goal is to offer more diversified choices to whitebox vendors and ODMs/OEMs.

The company takes the approach of sharing a reference platform with its entire ecosystem partners in the supply chain (boards, parts and components vendors, software developers and hardware box manufacturers) so that they, too, can participate in the platform.

“Think about building a house,” said Xue. “If you are a system company, you want to choose different windows, different doors and different furniture for your own house. You want to diversify.”

The process of building a reference platform needs to be interactive. The goal is to allow a system vendor who wants to build its own house to pick a window among many different types available. The key is that each window needs to have been already designed to fit the house — or a fit the reference platform, Xue explained.

Most of those in the supply chain with whom Allwinner has been working are based in the Pearl River Delta. But some are now also from other parts of Asia or Europe, Xue added.
Today, Allwinner has 460 employees, 400 of whom are “R&D engineers,” including a sizeable number of software engineers, according to the company.

Not to be outdone by Actions’ huge HQ on the edge of Zhuhai, Allwinner is currently building its own dream home, which will be ready next year.

Design house partners (from the Allwinner booth video embedded below), they are all from China:
Allwinner shows A31S, A20, A31 tablets, HDMI sticks, game pads, projectors [Charbax YouTube channel, April 12, 2013]










Allwinner Technology has an enormous booth showing off some of the latest implementations of their A31, A31s and A20 chipsets.

The quad-core A31 has been available for four months and already shipped more than 1 million units. The quad-core A31s started shipping at the end of March 2013 and has the same quad-core and GPU but is geared towards smaller displays (with less memory bandwidth.) They have introduced the A20 dual-core chip, at a price point quite close to the single core [$7].

Their booth showed more than a dozen HDMI stick and small set-top box like computers. One of the dongles was running the mobile-oriented A20 SoC, which could be poised to take over that market at low cost. The A20 is a low-cost, dual-core Cortex-A7. The A20 is pin compatible with the A10 and offers integrated support for camera sensors. This is looking like a very capable chip to power a variety of low cost devices.

The Allwinner booth was showing off a very cool gamepad built with the A31, running Android 4.1, a built-in screen with 1280 x 800 resolution, and game controllers on the left and right sides of the screen. It works like a self-contained gamepad but also serves as a game controller that can product the game on a large HDMI display. The controller has front and back facing cameras, 1GB of DDR3 and 16GB of internal storage. There was no English-name known for the device, which was developed by, one of Allwinner’s many partners.

Wits-Technology was showing a development kit for Allwinner’s chips Other partners showed off full-sized and micro projectors built with Allwinner chips. A mobile karaoke amplifier with built-in tablet display was built around Allwinner chips. A novel, Android-based 13.3″ clamshell laptop was running the A20; faster A31 based laptops are expected later this month. Shenzhen Next-Huawen Technology Co., a design house, was showing off their tablet with keyboard dock. Allwinner says they are studying ChromeOS and also considering support for Linux based distributions like Ubuntu. The company says they have released software supporting the A31 to the open source community through a British company. Does anyone have a contact for that open source partner?

My answer to the last question:

… If you would like to register your interest in an EOMA-68 CPU card with an Allwinner A31 CPU, please follow the instructions at the orders page. … Unsurprisingly, this CPU has been chosen as the first CPU for an EOMA-68 CPU module. The critical decisive factor however was the immediate support of Allwinner’s Board of Directors for releasing full GPL Source Code, to help the RHT Initiative to foster better relations and closer ties with Free Software Developers. …

China Sourcing Fair taking place in Hong Kong [DIGITIMES, April 15, 2013]

The 2013 China Sourcing Fair: Electronics and Components, an exhibition organized by Global Sources to help link volume buyers and China-based manufacturers, is taking place in Hong Kong during April 12-15.

The show will host more than 3,500 booths. Nearly 84% of exhibitors are China-based makers, and about 14% are Taiwan- and Hong Kong-based ones.

The exhibition features Asia’s largest in-car electronics and GPS device pavilions as well as Asia’s first and largest pavilions for iProduct (iPhone, iPad etc.)

Ployer Allwinner A31/A31S/A20/A13 and Actions ATM7029 Tablets [Charbax YouTube channel, April 15, 2013]


Shenzhen Ployer Electronics Co. Ltd shows these tablets:

  • Allwinner A31 Quad-Core Ultra-thin 9,7” tablet with 2048×1536 retina display and 2GB ram, costing $156.
  • Allwinner A31S Quad-Core 10,1” tablet with 1280×800 IPS display and 1GB ram, costing $125.
  • Allwiner A20 Dual-Core 10,1” tablet with 1024×600 display and 1Gb ram, costing $89.
  • Allwinner A13 9” tablet with 800×480 display, costing $63.
  • Allwinner A20 Dual-Core 9,7” tablet with 1024×600 display, costing $100.
  • Allwinner A13 7” tablet with 1024×600 display, costing $51.
  • Allwinner A20 Dual-Core 7” tablet with 1024×600 display, costing $60.
  • MTK6577 Dual-Core 7” tablet with 800×480 display.
  • Actions ATM7029 Quad Core 7” tablet with 1280×800 IPS display, costing $84. This tablet will be available by the end of April.
  • Allwinner A31S Quad Core 7” tablet with 1280×800 IPS display, costing $84.
  • Allwinner A31S Quad-Core 7,85” tablet with 1024×768 IPS display, costing $105. This tablet will be available by the beginning of May.
  • Allwinner A31S Quad-Core 8” with 1024×768 IPS display, costing $100.
  • The company also shows their new mockup, an Allwinner A31S 13,3” tablet, costing $160. It will be available in the middle of May.

Shenzhen Ployer Electronics Co. Ltd sells more than 200.000 tablet per month. Their factory has over 600 employees.

Feihong Industry Co. Ltd shows $45 A13 7″ Tablet and other products [Charbax YouTube channel, April 14, 2013]
Feihong Industry Co. Ltd showing their 7″ Allwinner A13 tablet, costing $45 for 5000 units. They can produce up to 30.000 units of this tablet per month. They also show various other products like the 9.7″ A31 Quad-Core tablet with 1280×800 IPS display, Qualcomm Quad-Core phone and VIA WM8865 Android Notebook (costing $84). Feihong Industry Co. Ltd can produce up to 60.000 tablets every month. Thanks CG for title/describing this video at!forum/armdevices-unlisted
Latest JWD Tablets and Smartphones [Charbax YouTube channel, April 14, 2013]
JWD shows 7″, 8″, 9.7″, 10.1″ tablets. 7″ ips with dual core allwiner a20 ($100/1000pcs). JWD manufactures about 500 thousand tablets per month, designs products from top to bottom. [70% under own brand for the China market.]


You can watch my 3 videos filmed at the JWD factory:

JWD 7″ AllWinner A10 Tablet Factory Tour
JWD 10.1″ AllWinner Factory Tour
Entering the JWD Factory


JingWah Digital technology Co., LTD [Feb 10, 2010]

About us [3 YEARS OLD]

A subsidiary of Jingwah Electronics [京华电子], we were established in February,  2000image to focus on the design and manufacture of mobile telephones, GPS, notebook computer, MP3 players, digital voice recorders, mobile phones, GPS and laptop. Major OEM/ODM clients we’ve served include Sanyo, Radio Shack, Scott, and Teknos. We dedicate 40% of our output for export markets, delivering to North and South America, Europe, and Asia. Sales quantity currently totals 300.000 pcs every month.

We send our R&D staff to the US and Korea for training and market research. Our catalog currently contains over image40 models for your selection. Backed by our parent company’s 24 years of experience, plus SigmaTel software from the US, our 40 R&D team members introduce 20 new products annually.

Operations at our 200,000 square meter factory are ISO 9001 certified. Monthly capacity for MP3 players is 50,000 units. We are equipped with Samsung SMT equipment, and source ICs from Toshiba and Samsung.

Delivery is guaranteed in 25 days. Contact us now to learn more about our capabilities.

Group Profile Shenzhen Jingwah Electronics Co., Ltd [深圳市京华电子股份有限公司] [was created on Sept 20, 2010] as traslated by Google:

Shenzhen Jingwah Electronics Co., Ltd. [深圳市京华电子股份有限公司] (hereinafter referred to as Jingwah) is owned by Nanjing Panda Electronics Company Limited [南京熊猫电子股份有限公司] and Shenzhen Power Investment Co., Ltd. [深圳中电投资 股份有限公司合] as a joint venture, joint-stock enterprise. The company was founded in 1980, is one of the earliest established in Shenzhen in 1993 to become joint-stock enterprises approved by the Shenzhen Municipal People’s Government. The Jingwah company along with the creation and the pace of development of the Shenzhen Special Economic Zone, the rapid growth on the scale, diversification of the Group companies. After three decades of struggling, the company has registered capital of 115.07 million Yuan, more than 450 million yuan in fixed assets, more than 4000 employees , with doctors, masters and bachelor degree engineering and technical personnel more than 500 people , but also has a number of good at to explore reforms and the persistent pursuit of the management team, the formation of human resources and capital accumulation.

The Jingwah company is mainly engaged in the Tablet PC, handheld digital television, voice recorder, electronic paper book IT digital products, navigation systems, car audio, car electronics and mobile communications and LED lighting products R & D, manufacturing and sales of precision molds , injection molded packaging, electronic components and other ancillary business is well-known electronics companies.

The Jingwah corporate headquarters is located in the bustling Huaqiang North, Futian District, Shenzhen has an area of 3 million square meters, construction area of more than 10,000 square meters of their own homes. 1999 Capital Realty Company headquarters compound for the development of market-oriented management, has become the shopping malls, hotels, communications supporting the market in one of the busy commercial districts. With the expanding production and operation, the Beijing company has established in Longgang Pinghu covers an area of 15 million square meters of Jinghua Industrial City; covers an area of in Changping, Dongguan .

Jingwah has been pursuing a policy of “science and technology innovation enterprise”, to achieve the country’s first self-production of tape recorders, in the 1986 to 1996 , the annual output ranked first in the country, movement recorder output bit ranking first in the world. 98 years after the company began to transfer to the new-tech industry. Around the digital core industries, has developed Jingwah digital, Jingwah multimedia, Jingwah lighting more than 10 industrial companies, a number of independent patent, including the Capitol information, has also been identified as “National High-tech Enterprise”. Now, Jinghua products have been exported to the United States, Canada, Japan, South Korea, Germany, Russia and other countries. Jingwah has won China “, the title of” national machinery and electronics industry 100 export advanced enterprises “,” Guangdong Province outstanding enterprises “; the Metropole” JW “trademark has won” Shenzhen City Top Ten Famous Brand “and” Guangdong Province “title.

Rich and the source, public-spirited. Start 1994 in Taihe County, Jiangxi Province, donated “Beijing Hope Primary School”, ten years like a day of emotional ties to Project Hope, a total contribution of funds totaling 200 million; the Jingwah timely helping hand Wenchuan earthquake, Yushu earthquake, Southwest drought and other disasters ; Jingwah trade unions, the Communist Youth League for many years to organize young employees collective obligation to donate blood for the Red Cross, and actively organize the Jingwah volunteers to participate in voluntary community labor. Jingwah volunteer station was named outstanding volunteer service stations in Shenzhen, on several occasions by the higher-level units of the Shenzhen Communist Youth League and the Zhushen Mission Work recognition. In 30 years, the Beijing accumulated profits and taxes paid to the state $ 500 million a year to provide the community with a large number of jobs.

“Unity, innovation, pragmatism and efficiency,” Jinghua company has consistently adhered to the spirit of enterprise.In the rapid development of science and technology today, there is no eternal coronation, only permanent struggle.Jinghua the company’s staff, high-spirited, with a new attitude toward the new target swagger past glories glory.

kohotech gameplayers and tablets [Charbax YouTube channel, April 13, 2013] shows soc sunplus($45/1000), sunplus 7″($89/1000), sunplus 5″($48-51/1000), waterproof bluetooth wireless speaker ($29/1000) 1hr battery, 10.1″ actions quadcore ($119/1000), 10.1″ ips allwinner a31 ($133/1000) -note retina displays cost $10 more- this company sells 30k-60k/month and 500 workers. Biggest markets include Europe Russia and South America. [Sunplus is in Taiwan: see
Shenzhen ACT shows $140 A31 9.7″ Retina and other tablets [Charbax YouTube channel, April 13, 2013]
Shenzhen ACT Industrial 7″ ips displays(1024*600), qualcomm 8225 soc & 3g, android 4.0 ($105/3k pcs), various tablets using qualcomm, mediatek, rockchip and allwinner socs. Allwinner a31 tablet ($140), 8″ w/ metal housing and ips screen ($120/? pcs). ACT sells 150k tablets per month and deals a lot with indonesia and india.
$80 8″ Actions quad-core by Starworth [Charbax YouTube channel, April 13, 2013]
It’s just $80 for their 8″ tablet on a quad-core actions ARM Cortex-A9 with a 4000mah battery when you order 500 pieces minimum. $42 7″ tablet with allwinner a13. 13″ Intel netbook. $71 VIA WM8850 10.1″ laptop. Their Allwinner A31 9.7″ retina tablet costs just $135 with 2GB ram, 4GB flash memory. This company ships around 200,000 pcs/month and has around 300 workers.
New ainol range of Actions and Allwinner quad-core tablets with Miracast support [Charbax YouTube channel, April 12, 2013]


Here are featured the ainol novo10 hero 10.1″ 1280×800 on Actions quad-core, ainol novo7 crystal 7″ 1280×800 on Actions quad-core, ainol novo7 venus 7″ 1280×800 on Actions quad-core, ainol novo9 spark 9.7″ retina on Allwinner A31, ainol novo7 eos 7″ 1280×800 on Nufront NS115 with built-in 3G, ainol novo7 rainbow 7″ 800×480 Allwinner A13, ainol novo8 dream 8″ 1024×768 on Actions quad-core and the ainol novo8 discover 8″ 1024×768 on Actions quad-core.

Ainol is shipping a wide range of 7″, 8 9″ and 10″ tablets. They are a leading provider and brand name for tablets. Their staff of 600 operates a factory in Shenzhen with production capacity of 100,000 units per month. They are shipping to Chinese, European and US markets with sales currently concentrated in South Asia markets (Singapore, Malaysia, Philippines, Indonesia, and South Korea.)

Their low-cost model starts out at $50 wholesale. The Novo 7″ Venus has a screen resolution of 1280 x 800 and runs an Actions-semi quad-core A9 at a wholesale price of $95. The Novo 10″ comes with an Actions quad-core A9 at a wholesale price of $145. Their 9.7″ offers a Retina screen, with Allwinner’s A31 Boxchip, and a wholesale price of $180. The tablets offer different industrial designs snd are engineered with various processors, but they all reportedly provide HDMI ports. Their models based on the Actions processor running Android 4.2.2 support wireless display technology called Miracast: anything displayed on the tablet’s screen can be wirelessly shared with a TV connected to a receiver box.

GU shows $98 A31 7,85″ and Quad-Core line of tablets [Charbax YouTube channel, April 15, 2013]
GU are showing their Quad-Core line of tablets equipped with Allwinner A31,Rockchip RK3188 and Actions ATM7029 processors. 8″ Actions ATM7029 Quad-Core tablet with a resolution of 1024×768, only costing $89. 7,85″ Super-slim Allwinner A31 tablet, costing $98. Minimum order quantity of 1.000 units, currently they produce 2.000 units a month. 9,7″ Rockchip RK3188 tablet equipped with an IPS display with a resolution of 1280×800. GU sell up to 100.000 tablets a month. Thanks CG for title/describing this video at…
Maxevis shows $100 Allwinner A31 Dual-Core 8″ Tablet [Charbax YouTube channel, April 15, 2013]
Maxevis shows their new 8″ Allwinner A31 tablet with 2GB of ram. The tablet price is $100 per unit when ordering 2.000 units, an additional Bluetooth keyboard costs $14. The company also shows their new 10.1″ tablet model, available by the end of May. Another tablet the company is offering is the 10.1″ Allwinner A31S Dual-Core tablet with 1280×800 screen. Maxevis sells 50.000 tablets every month, their factory is located in Shenzhen
Longpin tablets and hifi systems [Charbax YouTube channel, April 16, 2013]


Shenzhen Longpin Electronics co. ltd shows:
10.1″ quadcore a31 [$150/1000pcs]
8″ dual core [$86/1000pcs]
7″ quadcore atm7029 [$70/1000pcs]
7″ dual core [$57/100pcs]
various hifi systems [~$35]
this company employs more than 200 workers and can sell 50k/month

Pre-China Sourcing Fair by Charbax

Ampe ICOO ICOU7GT, 7″ 1280×800 Allwinner A31 for $129 [Charbax YouTube channel, April 10, 2013]
Nice looking 7″ 1280×800 IPS tablet with the Allwinner A31 inside. Selling for about $129 (800rmb) in Shenzhen China.
Freelander Link-Create Factory Tour, A31, Exynos4412, MT6577 tablets and phones [Charbax YouTube channel, April 11, 2013]
Freelander Link-Create manufactures about 2000 tablets or/and phones per day in this factory in Shenzhen China. Freelander makes and sells a whole range of Allwinner A31, Exynos 4412, MediaTek MT6577/6589 and other tablets and smartphones. But they were just making some MediaTek and Exynos based tablets the day (week-end) I was there. Check back for more on Freelander at in the next few days. I’m going to try to visit their factory again also while there are more people working making some of these newer devices.

One thought on “Allwinner roundup — China Sourcing Fair 2013 Hong Kong

  1. Pingback: Allwinner interest in 2013 | USD 99 Allwinner

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s